Film Awards App for iPhone

The free app lets users read bios, watch previews, and vote for their favorite award-nominated films and stars right on their iPhone or AT&T U-verse TV screen. Telecom company AT&T has launched its Film Awards Interactive App on the App Store.

“The Film Awards Interactive App is perfect for fans who want to use their iPhone or U-verse TV to quickly access the latest information about awards, their favorite actors and films,” said G.W. Shaw, AT&T executive director of U-verse marketing. 

“This is another innovative and exciting app available from AT&T, and a great example of how we continue to enhance the entertainment experience across screens and devices.”

From iPhone or U-verse TV, the app lets you view a list of films nominated for this season’s film award shows; view movie trailers for nominated films; read biographies; and cast your vote for your favorite nominated films, actors, actresses, and directors and see instant results from other app users.

Soon after an award show airs, the app will also give iPhone users inside access to red carpet photos of their favorite TV celebrities that they can email to friends.

Similarly, Turner has introduced a new app, which will be available on multiple devices. It provides info on advanced schedules, fan commentary, classic film-related widescreen video content, TCM’s movie blog, and photo galleries, with posters, artwork, and publicity stills. It’ll be available for iPhone, Blackberry, and Android mobile devices. (Read: Mobile Support for Turner Classic Movies)

The Film Awards Interactive App is available for free from the App Store on iPhone or at http://www.itunes.com/appstore/.

All U-verse TV customers can access the app on channel 95.

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‘American Idol’ Gets Flurry of Text Messages

AT&T reports that more than 178 million text messages crossed its network as fans interacted with the country’s No. 1 TV show this season – American Idol. This is the highest total for any season and more than double the 78 million messages AT&T reported last year. 

Text message traffic counted in the tally includes not only text votes but also other ways fans interact with the show via text, such as answering weekly trivia questions, opting in to receive voting number reminders, submitting questions to AT&T-hosted chat sessions with outgoing contestants, and participating in AT&T’s sweepstakes.

AT&T also reports:

• More than twice as many AT&T customers played weekly Idol Trivia via text this season versus last.
• The number of AT&T customers who opted in to receive voting number reminders – a weekly text message listing all of the IDOLs and their voting numbers – was 70% higher than last season; fans who opted in for vote number reminders this season sent nearly twice as many text votes than did the overall voting population.

Additionally, the company says, IDOL contestants lit up AT&T’s ringtone leaderboard this year. At one point during the week of May 10, American Idol tones comprised 15 of the top 100 ringtones.

“We feel this season was our best yet, evidenced not only by heavy texting traffic but in the great response to the other terrific IDOL-related content we made available,” says Andy Wilson, vice president of national marketing for AT&T Mobility and Consumer Markets.

For the first time this season, AT&T also gave fans a sneak peek of new videos from two past IDOL winners, Kelly Clarkson and David Cook.

Also Read:
American Idols Kris Allen, Adam Lambert Top iTunes Charts

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