For Rumor LG Goes High with Brooke Shields

From ’59 Feet Above the Bright Lights’ LG Mobile Phones and Sprint celebrated the launch of the new LG Lotus Elite and LG Rumor Touch. Model and actress Brooke Shields hosted the party held at the private residence of Phil Maloof of the Maloof Companies and Maloof Productions and Music in Las Vegas, NV. Watch the video

The action took place Thursday, Jan. 7 at the glass enclosed property that sits atop The Palms Casino and Resort and is said to be the highest private residence west of the Mississippi.

Those who attended the event included event host Brooke Shields, MTV “The City” star Whitney Port, Gilles Marini, Cheryl Burke, and Sabrina Bryan. 

“As a model and actress, personal expression is very important to me,” said Brooke Shields. “When LG Mobile Phones and Sprint approached me to host an event that celebrates two of their most expressive and boldly designed phones, it seemed a natural fit.”

LG Rumor Touch is the new release in the Rumor series, which first launched in 2007. With the release of LG Rumor Touch, consumers will now have access to the touchscreen technology, says LG.

And LG Lotus Elite is new in the Lotus Series. The handset is updated with a touch user interface.

The red LG Lotus Elite will be available January 10, 2010 in all Sprint retail channels including http://www.sprint.com for $99.99 with a new two-year service agreement and $50 mail-in rebate. LG Lotus Elite will be available in black on February 14, 2010. 

And LG Rumor Touch will be available in the first quarter of 2010.

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Fame Comes with LG Mobile Phones

LG Mobile Phones partnered with Metro-Goldwyn-Mayer (MGM) and Lakeshore Entertainment to create a multi-faceted marketing campaign to promote the film, FAME, which premiered in Los Angeles. The film follows the lives of several aspiring dancers, actors, singers, and artists as they reach for their dreams. Watch the video.

As presenting sponsor of the Los Angeles premiere and pre-premiere concert, LG Mobile Phones created “LGFameUs” experience for the cast members and attendees. The premiere experience complemented an online micro-site the company created to promote the film. 

For the premiere, LG created a video “set” — complete with a New York City Street scene — so FAME fans could step into the spotlight to perform their rendition of the iconic theme song for the chance to win prizes.

FAME cast members Naturi Naughton and Collins Pennie and premiere-attendees Ashley Tisdale and Mario Lopez stopped by the LGFameUs set to show off their moves and hit the right notes. 

Through its partnership with MGM, LG launched http://www.lgfameus.com, a movie-themed micro site which includes an online talent promotion. The online talent contest allows aspiring artists to submit videos of their performance of the FAME theme song for a chance to win a grand prize of $50,000. 

The contest runs through October 5th and the winner will be announced on October 12th. Visitors to the site are encouraged to vote for their favorite videos giving them a chance to win a mobile phone daily or home entertainment theatre upon conclusion of the promotion.

For each vote, LG will make a donation to the VH1 Save The Music Foundation through its on-going partnership with the organization. The VH1 Save The Music Foundation is a non-profit organization dedicated to improving the quality of education in America’s public schools.

It’s a reinvention of the original Oscar-winning film, FAME.

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LG too Stars in Transformers: Revenge of the Fallen

LG Mobile Phones, in partnership with upcoming film, “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures in association with Hasbro, is launching a marketing campaign for the film. It includes a television commercial directed by the film’s director Michael Bay.

An in-store consumer promotion with Verizon Wireless will also kick off in the U.S. The promotion allows consumers to enter a sweepstakes automatically when they send Friends and Family one of three pre-recorded phone messages from Optimus Prime.

To promote the movie, Glu Mobile, a leading mobile games publisher, decided to launch a mobile game based on Transformers: Revenge of the Fallen. The movie is scheduled to be released on June 26.

Also, Transformers: Revenge of the Fallen video game was announced by Activision Publishing. The game lets gamers step into the shoes of the Autobots or Decepticons, select any available mission and pick from the largest, most diverse range of playable Transformers – each with their own distinct abilities and weaponry.  

Now, LG has launched a movie-themed micro site, http://www.uncoverlg.com, which includes an engaging and interactive online game. To round out the campaign, LG announced earlier this year at CTIA their limited edition Versa for the movie tie-in. The phone will be available only through consumer promotions.

In addition to the multi-element marketing campaign, LG will also participate in the U.S. premiere of the film in Los Angeles on June 22 as the presenting sponsor of the event.

To promote the film and its involvement, LG created a 30-second TV spot called “LG Deceptiphone,” which features the LG Versa and two characters from the movie: Optimus Prime and a Decepticon.

Peter Cullen, known as the voice of Optimus Prime, provided the voiceover for the LG commercial. The ad began appearing on TV (network and cable programming) and in U.S. cinemas on June 1, 2009. The company also created a print ad featuring the LG Versa.

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The Rumor Call at LG Rumorous Night Event

LG Mobile Phones and fashion icon Heidi Klum partnered for an event, “LG Rumorous Night,” to promote the LG Rumor2 handset, which is available through Sprint. Heidi Klum is LG’s Ambassador of Style.

LG Rumor2 comes with customizable back plates and a full QWERTY keypad. Heidi Klum lent her expertise to design five back plates that were showcased at the event. Guests were encouraged to follow in Heidi’s footsteps and create personalized back plates to reflect their own individual style through an online interactive canvas, which is available to everyone at http://www.LGRumor2.com.

According to LG, celebrity guests were adorned with custom Tattooed Steel bracelets that featured the signature butterfly design. Guests at the party checked out the custom back plates and celebrated a night devoted to style, beauty, imagination, and personal expression, the company says.

Other elements of the partnership include an advertising campaign, online webisodes, and a consumer promotion. LG Rumor2 print ad is on stands in the U.S. The ad features Heidi Klum painted with butterflies to match her own created black plate demonstrating how the phone is an extension of her personality.

The eight webisodes will be hosted by Heidi Klum and will live on http://www.lgrumor2.com. Here, aspiring fashionistas will have the opportunity to win a seat at Heidi’s Style Council where they will design the next LG Rumor2 back plate. They will be judged on their creativity and design execution. The winner will have their design featured in the exclusive collection, alongside Heidi Klum’s creations.

Click here for the Video.

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