Indian film heroine and former Miss World, Priyanka Chopra, is chosen for the Nielsen Box Office Award. The award, which is given for outstanding contribution to Asian film, will be presented to Ms. Chopra by The Hollywood Reporter during the 3rd Annual Asian Film Awards on Mar. 23.
The Asian Film Awards, which recognizes professionals for their achievements in the field of Asian cinema, will be held as part of the 33rd Hong Kong International Film Festival at the Hong Kong Convention and Exhibition Centre.
The Hong Kong International Film Festival Society (HKIFFS) is a charitable, non-profit, non-government organization dedicated to the discovery and promotion of creativity in the art and culture of film.
“Priyanka Chopra is India’s number one female star. She has received numerous awards and accolades for her outstanding work since she began acting just a few years ago,” said Eric Mika, publisher of The Hollywood Reporter and VP, Nielsen Media and Entertainment Group.
The Hollywood Reporter, which covers the business of global entertainment via a network of media outlets, is published by Nielsen Business Media, part of The Nielsen Company, a global information and media company.
It reports that Chopra made her acting debut in the Hindi film industry, also known as ‘Bollywood,’ in the 2002 film “Andaaz.” Her role won her “Best Female Debut” award (2003) from Filmfare.
Chopra is the second recipient to receive the Nielsen Box Office Award. She joins Andy Lau, who received the inaugural award at the 2007 ceremony.
Now in its third year, the Asian Film Awards are planned to be recorded in front of a live audience on Mar. 23 to be telecast on Television Broadcasts Limited (TVB) to 30 million people in over 30 countries, and on Star World to more than 79 million homes around the world, inform the organizers.