LG Mobile Phones and fashion icon Heidi Klum partnered for an event, “LG Rumorous Night,” to promote the LG Rumor2 handset, which is available through Sprint. Heidi Klum is LG’s Ambassador of Style.
LG Rumor2 comes with customizable back plates and a full QWERTY keypad. Heidi Klum lent her expertise to design five back plates that were showcased at the event. Guests were encouraged to follow in Heidi’s footsteps and create personalized back plates to reflect their own individual style through an online interactive canvas, which is available to everyone at http://www.LGRumor2.com.
According to LG, celebrity guests were adorned with custom Tattooed Steel bracelets that featured the signature butterfly design. Guests at the party checked out the custom back plates and celebrated a night devoted to style, beauty, imagination, and personal expression, the company says.
Other elements of the partnership include an advertising campaign, online webisodes, and a consumer promotion. LG Rumor2 print ad is on stands in the U.S. The ad features Heidi Klum painted with butterflies to match her own created black plate demonstrating how the phone is an extension of her personality.
The eight webisodes will be hosted by Heidi Klum and will live on http://www.lgrumor2.com. Here, aspiring fashionistas will have the opportunity to win a seat at Heidi’s Style Council where they will design the next LG Rumor2 back plate. They will be judged on their creativity and design execution. The winner will have their design featured in the exclusive collection, alongside Heidi Klum’s creations.