How to Use Pretty Faces to Promote Mobiles

Companies like LG and T-Mobile can explain with live demos. Close on the heels of arranging a swanky event for its Sidekick LX device with a group of beauties, now T-Mobile has roped in beauty queen Catherine Zeta-Jones for a new ad campaign.  Earlier, LG Mobile Phones and fashion icon Heidi Klum partnered for an [...]

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3-D Movie Posters for Fox’s Ice Age 3

Virtual Images, a 3-D marketing products company, has produced 3-D movie posters for Fox’s release of ‘Ice Age 3: Dawn of the Dinosaurs,’ which is the third installment of the “Ice Age” film series and will be released in RealD (digital 3-D) in U.S. theaters. “When studios want to make an impact and draw viewers [...]

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Home Coming on YouTube

Google has decided to combine YouTube features with Google Maps to show Luc Besson’s and Yann-Arthus Betrand’s 90 minute full-length film “Home.” It’ll be available online on YouTube for English, French, Spanish, and German–speaking countries beginning June 5 — just in time for the 37th World Environment Day.  Displaying aerial camerawork, the film aims to [...]

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YouTube-UMG Tie-Up: Behind the Scene Story

Universal Music Group (UMG) and Google’s video-sharing site YouTube are working together to offer a blended service, VEVO. The plan is to provide UMG’s music video content using YouTube technology and community support. Others are also fast and furious. The action taking place in the emerging tech-entertainment convergence market is just fit for making a Hollywood [...]

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NAB Award for Kelsey Grammer

Four-time Emmy and two-time Golden Globe-winning actor Kelsey Grammer will receive the Television Chairman’s Award, April 20 in Las Vegas at the NAB Show Television Luncheon. Grammer is known for his work in theater, television, and film as an actor, producer, executive producer, and director. Best known for his two-decade portrayal of psychiatrist Dr. Frasier [...]

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