Close on the heels of offering digital back issues of Playboy Magazine, Playboy site has decided to get more social. Mzinga, a social media solutions provider, informs that Playboy has chosen its solution for Playboy.com.
The idea is to maintain a more active dialogue with users to further enhance customer loyalty, broaden its market reach and subscriber base, and create greater value for online advertisers, says Mzinga.
“As sites like Playboy.com look for new ways to embrace their online audiences, social media and community solutions are vital to creating competitive differentiation,” said Barry Libert, chairman and CEO of Mzinga.
Various Mzinga social media applications — including discussions, article comments, ratings, reviews and social profiles — have been embedded in the Playboy.com site, enabling users to connect and interact with Playboy writers and each other on news and topics of interest. They can also post and read reviews of the new movies, music, video games, places to travel, and more.
“Creating a more engaging, user-friendly and interactive online experience are essential elements in bringing the Playboy brand to life for our online consumers,” said Jimmy Jellinek, editorial director of Playboy magazine and Playboy.com.
Recently, Playboy Enterprises joined hands with Bondi Digital Publishing to offer a public beta version of the site http://www.playboyarchive.com. The website brings a collection of digital back issues of Playboy Magazine from 1954 through 2007 without charge.
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