In a hard-fought contest covering cities and towns across the Unites States, Tempe, Arizona has emerged triumphant in its bid to nab the world premiere event of X-MEN ORIGINS: WOLVERINE, on April 27. The Twentieth Century Fox movie is releasing May 1st.
In the two weeks of contest period, schools, businesses, and movie fans launched various campaigns including viral promotions, urging fellow residents to enter the Hometown Premiere contest by marking their town with a digital “X” on a special contest website. They also created special videos posted on YouTube, as well as websites urging residents to enter the contest, informs Fox Filmed Entertainment.
Tempe accumulated the most “X’s,” narrowly beating out Davis, California in a hard-fought battle to bring home a major “Hollywood” event.
The impetus for the event came from Hugh Jackman, who plays the antihero in the movie. Jackman wanted to express his appreciation to the fans by hosting the premiere, in which he will bring the movie and a few of his “friends and enemies” from the film to Tempe.
In addition to the stars and filmmakers, the event will have all the other trappings of a mega-Hollywood premiere, including the red carpet, klieg lights, and media coverage.