Black Coffee, a documentary series about the history of coffee, will screen at the Georgia World Congress Center in Atlanta as part of the Specialty Coffee Association of America’s (SCAA) 21st Annual Exposition. The Perfect Cup, part three in the series, will be shown on Saturday, April 18th at 10:00 a.m., followed by a panel discussion featuring coffee industry experts. The screening is open to the public.
The Perfect Cup, says SCAA, begins when a quirky collection of vagabond hippies, looking for a quality cup of coffee, emerge from the 70’s to create a new café society. Specialty coffee becomes the first global industry to experiment with sustainable practices, while a new breed of co-operative farmer is born.
As roasters begin to develop fine coffee like fine wine, a new generation of coffee consumers demands not only the quality coffee but social justice and environmental awareness with their morning brew.
The panel following the screening will debate what makes the perfect cup. It’ll include Irene Angelico the director of Black Coffee; Mark Pendergrast, the author of Uncommon Grounds; Jim Stewart of Seattle’s Best Coffee; Diane Riffel of Octane Coffee in Atlanta; Sabrina Vigilante of the Rainforest Alliance; and Mark Romano of illycaffé, who will be the moderator as they discuss the film.
The SCAA is a coffee trade association dedicated to creating a specialty coffee community.