Interactive Mobile Movie Trailer to Run on Bluetooth

GoldSpot Media, which provides mobile interactive advertising solutions, and Solid Ground Communications, a mobile proximity marketing services player in Central Europe, have launched an interactive mobile movie trailer. It’s for Universal Pictures’ release of “Fast & Furious” in Germany. Interactive trailers for this movie are available for download free-of-charge to Bluetooth-enabled mobile phones at select cinemas [...]

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Scottish Fashion Awards: Call for Nominees

The Scottish Fashion Awards organisers have announced that the fourth annual fashion and style extravaganza will be held at Stirling Castle on June 21. With their ‘Call for Entries’ announced, these awards aim to honour the best of Scottish fashion from designers, fashion photographers, models, stylists, make-up artists, fashion writers, and fashion marketers. The awards [...]

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Slacker Radio Song Lyrics will Allow You to Sing

Slacker, a personal radio company, has added song lyrics to Slacker Radio Plus. The idea is to provide music lovers with the ability to read and sing along with the words to their favorite songs. The availability of Slacker on a range of devices on the go and throughout the home allows music fans to [...]

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TV to Viewer: Which Ad You Want?

And the viewer says, ads with high emotional engagement. In fact, a live study of 55 U.S. ads reveals that TV viewers are 25% more likely to fast-forward through ads with low emotional engagement than those with high emotional engagement. The data suggest that ads that are more emotionally engaging are more likely to be [...]

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Watching The Penguins of Madagascar

Nickelodeon’s debut of the CGI-animated series The Penguins of Madagascar (March 28) ranks as the most-watched series premiere in the network’s history, drawing 6.1 total million viewers (P2+), says Nickelodeon. It’s said that the half-hour premiere also delivered more kids 6-11 than any other Nick animated series premiere, averaging an 11.0/2.3 million K6-11. Nickelodeon will [...]

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Done With Dolls: Preteen Band with Sugar and Spice

Done With Dolls – Toronto’s preteen band – is ready to storm the stage. Their self-titled debut CD is already selling on iTunes and emusic.com. Plus, their April 1st CD launch party – sponsored by Coty Canada’s Vera Wang Rock Princess and Rimmel – promises to boost sales and interest even higher, the band believes. “This [...]

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Grace Kelly’s Portrait to be Auctioned, Prince to Watch

Princess Grace Kelly would have been 80 this year. Artist Peter Engels has painted a ‘Vintage Portrait’ in homage to her. The canvas is scheduled to be auctioned on May 9 by Sotheby’s in the Monaco casino. Grace Kelly’s son prince Albert II of Monaco will be present. Says Peter Engels: “I am paying tribute [...]

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Top 12 at the Box Office

Rentrak Theatrical, a business unit of Rentrak Corporation, has announced the weekend theatrical box office estimates for the period March 27-29. The 12 estimated top producing motion pictures with their weekend gross and the number of locations are: 1.     Monsters vs. Aliens ($58,200,000 – 4104) 2.     The Haunting in Connecticut ($23,010,000 – 2732) 3.     Knowing [...]

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Paramount, Gaumont Find Space on MySpace for Thriller

Paramount Digital Entertainment, part of Viacom, and Gaumont, a leading film production and distribution company in Europe, have announced the development of “Section 8,” an interactive Web series. It’ll be exclusively distributed in the U.S. by MySpace social network. Endemol, a leading player in entertainment programming, will handle worldwide distribution, product integration, and brand partnerships. [...]

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Australia Plays Broadway, Today

The documentary film highlighting the historic concert event, ‘Australia Plays Broadway,’ will premiere today (March 28) on the Independent Film Channel. Qantas Airways along with its G’Day USA founding partners, Austrade, Department of Foreign Affairs, and Tourism Australia, brought the Adelaide Symphony Orchestra from Australia to the U.S. to play the famed Carnegie Hall. During [...]

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